User Experience Research Education Initiative PM Study
Background
The UX Research team created a SharePoint site to provide information, guidance, and awareness of the UXR team.
The team wanted to figure out what sorts of information Product Managers used to help improve their User Research endeavors and whether the information provided on the SharePoint site can be improved to best serve them.
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Understand how Product Managers are accessing the UXR material on SharePoint.
Understand how Product Managers are digesting the information (video, documentation, pain points etc.).
Analyze the mental model of a Product Manager when it comes to conducting their own research.
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The Landing Page
Full and Guided Page
Full UXR Page
Guided UXR Page
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User Interviews and Usability Testing were two combined methodologies used to get personal and behavior insights as well as direct feedback and contextual clarity from both methodologies, respectively.
Recruitment involved reaching out to internal Product Managers via a combination of cold emailing and networking.
Findings + Recommendations
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Some PMs did not click on the CTA titled ‘Learn more about Full and Guided UXR,’ and instead clicked on the ‘For PMs’ tab on the navigation bar.
Recommendation: Promote the UXR SharePoint site in different ways that we are currently doing.
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On the Landing Page, more than half of the users stated that there could be more content that could help with navigating the SharePoint site better by promoting work or marketing the Site.
Recommendation:
Provide and promote documents such as PDFs in the Guided UXR, View Reports, or any useful documentation on the landing page.
OR
have users land on a page with an appendix of resources.
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Visually, the UXR and UXD SharePoint pages were very similar in design and structure, and therefore, created confusion.
Recommendation: Consider increasing the visibility and highlighting the CTAs further.
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The Guided Research reference PDFs provided in Guided Research were considered a valuable resource, especially for junior PMs
Recommendations:
Consider showing the full PDF documents on their own page and above the fold and avoid stacking the reference docs on fielding research.
The Guided Research reference PDF documents could be further promoted or highlighted on the Guided SharePoint site or on other pages.
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Most PMs easily missed Office Hours information, but overall, considered this time slot useful.
Recommendations:
All the PMs eventually found out that Office Hours were not a place to initiate a research project. This was not immediately clear.
Some PMs noticed the office hours form that was embedded in the site, and overall, it was seen as useful.
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Many participants defined pre-study research (before conducting conversations) as researching the participant, e.g., LinkedIn, usage data, Salesforce meeting notes, and meetings with sales team members.
Recommendation:
Include a larger variety of preparation material for PMs that could include trainings/workshops, blog posts, videos (DIY preparation), etc.
Results + Impact
Given the recommendations and implementing feedback through website redesign, our team found increased metrics across website traffic and engagement with Product Managers:
A 50% increase in website traffic
An average of 15 minutes of website engagement since the revamp of the Product Management resource website.
Over twice the amount of Product Managers booking office hour meetings with the UX Research team.
